Ask: Come up with an Out Of Home campaign that gets budget conscious Gen Z and Millenials who want nice things for their space to think of Apt Deco as the first place to look.
Insight: Consumers often equate secondhand furniture with the perceived uncleanliness of public transportation, yet continue to use public transportation daily.
Idea: Apt Deco transforms a subway car into a luxurious space, challenging perceptions of secondhand furniture and showcasing the brands stylish offerings through interactive experiences.
The Launch: This Move-In Week, Apt Deco turns NYC subways into spaces you’ll want to live in. Get inspired to upgrade your dorm or apartment with pre-loved, long lasting, high-quality furniture at prices that make sense. Apt Deco takes over the subway to create visually stunning and aspirational environments that inspire riders to transform their own living spaces by using this platform. By creating an immersive and unforgettable experience, Apt Deco can challenge the stigma associated with secondhand furniture and position itself as the go-to destination for stylish and affordable home decor.
Whether you're a freshman moving into your first dorm or a senior upgrading your apartment, Apt Deco helps you create a space you’ll love at a fraction of the cost. During Move-In Week, experience the future of home decor right under your feet—step into our subway pop-ups and see how secondhand can transform your space.
Apt Deco wraps the entire exterior of a subway car with bricks to symbolize apartment buildings. Cart designs will feature a mix of modern and traditional furniture in various home settings to cater to all audiences.
