Ask: Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
Insight: Chefs prioritize water quality, whether through filtration systems or bottled options to maintain the integrity of their dishes; however, studies show nearly 64% bottled water is just tap water - [NY Rural Water Association]
Idea: Liquid Death underscores its commitment to sustainability by partnering with Gordon Ramsay on a high-stakes cooking show where chefs battle it out to create extraordinary dishes using only Liquid Death flavors.
Each episode features a new chef and a unique challenge revolving around a specific flavor of Liquid Death.
Chefs must create appetizers, main courses, and desserts.
Get ready to cook with Gordon Ramsay! Liquid Death will host live TikTok cooking classes featuring recipes from his latest cookbook.
For the launch, Liquid Death hosts an exclusive premiere event for the first episode of “Death By Dish” featuring live cooking demos by Gordon Ramsay and participating chefs.
Liquid Death will release a visually striking cookbook featuring recipes from the show and additional culinary experiments, highlighting the unexpected flavor profiles that can be achieved with Liquid Death.