Insight: Fast food chains, like Mcdonalds’s are major contributors to packaging waste. With millions of tons of cups and other waste produced annually.
Ask: Come up with a new product for Burger King and a headline-grabbing way to launch it.
Idea: Burger King will introduce the world’s first edible cup, replacing traditional cups with a consumable alternative to reduct environmental impact and create a buzzworthy menu innovation.
Burger King will introduce the world’s first edible cup, replacing traditional cups with a consumable alternative to reduce environmental impact and create a buzzworthy menu innovation.
For the launch, Burger King will host a massive public event where they construct a giant edible chicken cup in a busy city square, inviting the public to witness the unveiling and get a chance to taste the first batch of “Crunchy Containers”.
Get ready for a taste sensation like no other! Burger King's "Taste Test" campaign cranks up the fun as blindfolded taste testers dive headfirst into a battle of the cups – our new, fully edible Crunchy Container versus a pixelated mystery (not Mcdonalds, I swear 😉). Packed with satire and laughs, these videos are set to ignite the internet, driving massive engagement and making waves as Burger King’s game-changing, eco-friendly innovation grabs headlines and steals the spotlight.
