Insight: Gen Z and Millenials use Pinterest to stay ahead of trends in fashion as the platform is a rich source of the latest trends and emerging ideas.
Ask: Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at next year's NYFW that embodies Telfar's purpose "not for you, for everyone"
Idea: Telfar leverages Pinterest to target young fashion enthusiasts by seamlessly integrating Telfar into their mood boards while offering them a unique opportunity to attend the highly exclusive NYFW show, making it accessible to the dedicated Telfar community.
Telfar’s “Telfar Pins Back” campaign turns Pinterest into an interactive playground, rewarding dedicated fans with exclusive NYFW invites. By reaching a diverse Gen Z and Millennial audience, Telfar democratizes access, values fan participation, and reinforces its commitment to inclusivity—making Telfar the talk of NYFW.
While browsing Pinterest, users can explore curated mood boards and rearrange pins to their liking. Telfar integrates cryptic puzzle pieces within these mood baords and users can then unlock exclusive NYFW invitations by solving these visual puzzles through pin rearrangement.
